TERMS & CONDITIONS

Urban Outfitters Show Us Your #Festever Contest Official Rules



NO PURCHASE NECESSARY. Subject to all federal, state, and local laws, regulations, and ordinances. Promotion begins at 4:30 PM Eastern Time (“ET”) on July 13, 2012 and ends at 11:59 PM ET on July 15, 2012 (the “Promotion Period”). Void outside the 50 United States and the District of Columbia, and where prohibited by law.

Eligibility: The Show Us Your #Festever Contest (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least 18 years old or the age of majority in their state of permanent residence, whichever is greater, as of July 13, 2012. Employees, officers and directors of UO.com LLC (“Sponsor”), or any of its subsidiaries, affiliates, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment, and marketing agencies, and members of their immediate families (spouses, parents, siblings and children, regardless of where they live) and those living in the same household (whether or not related) are not eligible to enter or win. Sponsors reserve the right to verify the eligibility of winner. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and to Sponsors’ decisions, which are final and binding in all matters related to the Promotion.

To Enter: During the Promotion Period, (1) visit the Instagram app, and create or log onto your Instagram account; (2) visit Sponsor’s Instagram page at @urban_outfitters and become a follower of Sponsor on Instagram by clicking on the “Follow” button (if you have not already done so); and then (3) post a photo from Pitchfork Music Festival 2012 with the hashtag #festever in your caption. There is no charge to become an Instagram member or a follower of Sponsor on Instagram. Limit: ten (10) entries per person, per Instagram account throughout the Promotion Period. Multiple participants are not permitted to share the same Instagram account. The person submitting an entry must be the authorized account holder of the Instagram account associated with the entry. In the event of a dispute over the identity of an entrant, the entry will be declared made by the authorized account holder of the Instagram account associated with the entry. Proof of submission of entry does not constitute proof of receipt of entry. All entries become the property of Sponsors and will not be returned to the entrants. Each entry submission must be manually key-stroked and manually entered by the individual entrant; bulk, third-party, automated and/or repetitive electronic submission of entries will be disqualified. Any attempt by any participant to obtain more than the stated number of entries by using multiple and/or different identities, Instagram accounts, or any other methods will void that participant’s entries, and that participant may be disqualified at Sponsor’s discretion.

Selection of Winner: All entries received will be reviewed by a panel of Sponsor’s judges, who will select the three (3) winning entries based on the following criteria (“Judging Criteria”): originality (40%); photographic quality (40%); and faithfulness to topic (20%) on or about July 17, 2012. Sponsor will notify the potential winners via Instagram within 3 days following the selection. If the potential winner does not respond within 3 days after the first attempt to contact him/her, or the prize notification is returned as undeliverable, that potential winner will be deemed to have forfeited the prize, and Sponsor will select the entrant whose entry received the next highest score based on the Judging Criteria as an alternate potential winner. Alternate potential winner must satisfy all eligibility requirements. Except where prohibited, potential winner may be required to complete and return an affidavit of eligibility and liability/publicity release (the “Affidavit/Release”) within 5 days of being notified. If the potential winner fails to sign and return the Affidavit/Release within the required time period, or is unavailable to accept the prize within the time period specified by Sponsors, that potential winner will be deemed to have forfeited the prize, and an alternate potential winner will be selected from all eligible entries received based on the judging process described above. Noncompliance with the foregoing, failure to abide by these Official Rules, or return of the prize notification as non-deliverable may result in disqualification and naming of an alternate potential winner. Up to 2 alternate winners will be selected, after which any remaining prizes will remain un-awarded.

Prize: Three (3) prizes will be awarded, which consists of one (1) $100 Urban Outfitters Gift Card. NOTE: Regardless of Gift Card won, Gift Cards must be used in compliance with their terms and conditions and as allowed by law. Sponsor is not responsible for misplaced, lost, stolen or tampered with Gift Cards. All federal, state and local taxes are solely the responsibility of each Prize Winner.

General Conditions: Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be attempting to tamper with or undermine the entry process, the web site, and/or the legitimate operation of the Promotion; to violate the Official Rules; or to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person. Sponsor and its agents are not responsible for (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. If, for any reason, the Promotion is not capable of running as planned, including infection by computer virus or bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsors, which corrupt or affect the operation, administration, security, fairness, integrity, or proper conduct of this Promotion, Sponsors may, in their sole discretion, void any suspect entries and (a) modify the Promotion or suspend the Promotion to address the impairment and then resume the Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) award the prize from among the eligible, non-suspect entries received up to the time of the impairment based on the winner selection process described above.

Limitations of Liability and Releases: BY PARTICIPATING IN THIS PROMOTION, ENTRANTS AGREE THAT SPONSOR, INSTAGRAM, INC., AND THEIR RESPECTIVE PARENTS, AFFILIATES, SUBSIDIARIES, REPRESENTATIVES, CONSULTANTS, CONTRACTORS, LEGAL COUNSEL, ADVERTISING, PUBLIC RELATIONS, PROMOTIONAL, FULFILLMENT AND MARKETING, WEB SITE PROVIDERS, AND WEB MASTERS AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES, AND AGENTS (THE “RELEASED PARTIES”) WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING PERSONAL INJURY OR DEATH, OR PROPERTY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM ACCEPTANCE, POSSESSION, MISUSE, OR USE OF THE PRIZE, ENTRY, OR PARTICIPATION IN THIS PROMOTION OR IN ANY PROMOTION RELATED ACTIVITY, OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION OR INVASION OF PRIVACY, OR PRIZE DELIVERY. THE RELEASED PARTIES ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED FOR ANY REASON, INCLUDING ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, WEATHER, OR TERRORISM. BY PARTICIPATING IN THIS PROMOTION, PARTICIPANTS AGREE THAT THE RELEASED PARTIES WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY INJURIES, DAMAGES, OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES TO PERSONS, INCLUDING DEATH, OR TO PROPERTY ARISING OUT OF ACCESS TO, DOWNLOADING FROM AND/OR USE OF ANY WEB SITE ASSOCIATED WITH THIS PROMOTION.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS PROMOTION, INCLUDING THE WEB SITE AND ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

Winners List: For a list of winners available for 60 days after verification of all winners, go to blog.urbanoutfitters.com.

Sponsor: UO.com LLC, 5000 South Broad Street, Philadelphia, PA, 19112-1495. This Promotion is in no way sponsored, endorsed or administered by Instagram, Inc.

2012 UO.com LLC